I was at a recent client meeting last week presenting to the marketing managers about AR plans for next year, and my conclusion AR needs to get more creative.
Given the impact of social media on comms in general and that it is now a widely view that in the B2B space social media is not a neat fad for Starbucks and Skittles, but a serious channel that should be integrated into marketing. AR needs to be much more creative in how it works with this comms channel and uses it to make AR as creative as possible. I realise there are some that do so already but I felt it appropriate to put the call out.
Advertisement
