Post two from the Annual Funding & Investment Summit, on the panel about VC investment much was made about business models and company valuations some of the questions included:
What should one show?
How slick should the presentation be?
What if there is no revenue but a massive online community?
What if the people you are talking don’t actually understand what you are talking about?
Other interesting points how much are you asking for and how much will you give up for it?
Boiling all of that down it seems to me to be a marketing issue – know what you are selling and who you are selling it to. Simple – yes but theory is 
