Ti’s the season…

Nothing festive in this blog, after all summer has just begun. I have been working in AR for a while and one of things that struck me recently is how AR changes depending on the life cycle stage the company is at. It sounds obvious but the AR needs for a start up are radically different from those of an established vendor but not everyone sees it that way. As the nature of analyst influence changes so does the way AR needs to be done for companies at different points in their evolution. Some classifications:

Start up – finance and noise centric AR
Challengers – challenge based AR
Established – status quo AR

Having some classifications in place really helps with driving what sort of programme is delivered. Well it has for me.

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