My thanks to Dominic Pannel for introducing me to Twitter. Having been slow to the blogsphere, I guess I was somewhat slow to this fab Web 2.0 application. This tool and I am sure there are others, clearly provides a new dimension to AR, but one thing I am mindful of, is that nothing replaces investing in professional analyst relationships and getting a clear understanding of exactly what each analyst is after and more importantly what there are not. Might be an obvious point but I have always been a big believer that while technology is an enabler/enhancer of relationships it will never replace the human element which great AR professionals are valued most for.
Feb 2010 now Twitter is mainstream and the issue is not whether it is used but how to use it. I remember years ago a senior Microsoft executive telling me about he did email ‘I spend two hours a day doing mail. One hour in the morning and one in the evening. In between that I get my day job done.’ For me that is how I now approach Twitter it’s not the sound of the alerts that breaks my concentration (I am an avid Tweetdeck user) rather being in a constant state of alert about who has tweeted what. Maybe I can’t concentrate but I now find having Twitter on a lot like working with the radio on – there is a lot of background but every now and then there is something you need to stop and concentrate on.