Archive for February, 2011

AR U Creative?

February 14, 2011

I was at a recent client meeting last week presenting to the marketing managers about AR plans for next year, and my conclusion AR needs to get more creative.

Given the impact of social media on comms in general and that it is now a widely view that in the B2B space social media is not a neat fad for Starbucks and Skittles, but a serious channel that should be integrated into marketing. AR needs to be much more creative in how it works with this comms channel and uses it to make AR as creative as possible. I realise there are some that do so already but I felt it appropriate to put the call out.


Social NOTworking

February 14, 2011

Had a great meeting with an analyst I have known for a long time and after the vendor discussion had wound down I casually asked – so what is your approach to social media? How has it impacted your firm?

The response was very interesting:

“Social media, I don’t have time for it! Given that I know who I sell to and what they value, I can’t see the point of wasting my time or someone’s junior time on it. So in short the only impact social media has had on my business is none at all!”

I thanked her for time and though it best to post it on my blog!

It will be interesting to see if this firm does change its approach in the time to come.

Veni, Vidi, VC

February 14, 2011

Post two from the Annual Funding & Investment Summit,  on the panel about VC investment much was made about business models and company valuations some of the questions included:

What should one show?

How slick should the presentation be?

What if there is no revenue but a massive online community?

What if the people you are talking don’t actually understand what you are talking about?

Other interesting points how much are you asking for and how much will you give up for it?

Boiling all of that down it seems to me to be a marketing issue – know what you are selling and who you are selling it to. Simple – yes but theory is 😉

The Funding Travel checklist…market sizing data, business models and other holiday essentials

February 8, 2011

I recently attended the Annual Funding & Investment Summit,  it was as events go spot on for me, really interesting content and people and a LOT of follow up work.

The opening slot was a market context piece by Nick Parker of Parker Consulting all excellent stuff re size of market, key trends and key players etc..

It got me thinking about key things needed when embarking on the odyssey that is securing funding for businesses (guess I am on a similar journey – oops sorry for the physco speak).

I have recently focused on the VC/start up market to provide ad hoc marketing support so expect more from me on this area. A common theme is the need to secure funding to help with growing the business/idea.

Many, many more intelligent and scholarly people have written books and made successful speaker careers on this topic but the one take home point is never mind the check list it’s all about attitude be prepared for a long, long hard fight the key thing is are you though enough??