Social NOTworking

Had a great meeting with an analyst I have known for a long time and after the vendor discussion had wound down I casually asked – so what is your approach to social media? How has it impacted your firm?

The response was very interesting:

“Social media, I don’t have time for it! Given that I know who I sell to and what they value, I can’t see the point of wasting my time or someone’s junior time on it. So in short the only impact social media has had on my business is none at all!”

I thanked her for time and though it best to post it on my blog!

It will be interesting to see if this firm does change its approach in the time to come.


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